Websites for Gravis Footwear and Gravis Skateboarding. Powered by the BKWLD Unified CMS (BUC) pioneered by BKWLD Information Architect Aaron Egaas, the majority of the site is a full-screen product and feature showcase, utilizing Papervision to create a 3D navigation that “falls back” to a 2D interface between transitions.
The site is populated through AMF services using Wade Arnold’s Zend AMF implementation. Gravis admins can modify styles such as backgrounds, font colors and element colors throughout the flash file, enabling them to create custom branded experiences for each of the products and lifestyle pages.